Salvation and Sales

Few would expect the terms “salvation” and “sales” to be used in the same sentence. At first blush, they sound like an improbable combination – but they are not. The purpose of this book is to explain ways, methods and procedures to better the material side of one’s life – but only after one has been positioned for the next life. It is a nonfiction book linking Christian salvation with sales and marketing concepts, theories and strategies. This book takes the approach of positioning the reader to think first of sin, death, eternity and salvation in all that he or she does; then presents a thorough, informational and educational process dealing with business, sales and marketing concepts, theories, strategies, techniques and applications. Passages taken from the Bible; “The Complete Ascetical Works of St. Alphonsus De Liguori - Preparation For Death;” and “The Imitation of Christ,” written by Thomas à Kempis; are combined with the writer’s own teachings, along with teachings, passages, quotes and comments from several of the world’s best in business, sales and marketing.

Who is the audience for this book?
While a case could be made for it being every man, woman and child living on the planet - it is, at the very least, Catholics, the Christian Right, inspirational groups, self-help groups, business, sales and marketing professionals. Whether we recognize it or not, each of us sells something every day of our lives. An infant sells its mother on needing food. A wife sells her husband on a vacation destination. A plumber sells the customer on the need for a new water heater. Because of the sin of Adam, we will work until we die. "In the sweat of thy face shalt thou eat bread till thou return to the earth, out of which thou wast taken: for dust thou art, and into dust thou shalt return." (Genesis 3:19) Somehow, we all need to get through this life, but in the right way. Sales is a major part of this life. Additionally, every man, woman and child ever born has an eternal soul that was made by God, to be with God. Each will stand in front of our Lord Jesus Christ at their moment of death, and have pronounced on them a sentence of eternal bliss or eternal torment.